UNE's expansive, holistic vision of a healthier world goes beyond physical well-being. It encompasses emotional and intellectual fulfillment — as well as economic opportunity — for individuals, prosperous and supportive communities, and cooperative environmental stewardship across the globe.

Bringing that vision to life requires the deep involvement of all of our programs, often working in cross-disciplinary combinations. UNE offers more than 40 bachelor’s degrees and 30-plus graduate, professional, and doctoral degrees in needed fields, including the natural and social sciences, the humanities and the arts, business, and health.

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Establish a strong foundation in marketing, covering new advertising channels, technologies, strategic planning, and impactful campaigns.

Are you a creative problem solver and leader? A B.S. in Marketing from UNE equips you for a dynamic career at the intersection of culture, technology, and business. Adapt to consumer behaviors through strategic planning in a fast-evolving media landscape.

Our hands-on approach includes internships, partnerships, innovation challenges, and creating marketing plans for new products. Graduate with diverse skills ready to lead strategic marketing campaigns in any industry.

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Build Your Marketing Future at UNE

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UNE’s Marketing program offers the flexibility to pursue a major or minor that prepares you to lead impactful campaigns.

Hands-On Learning: Apply marketing principles to real business plans.
Expert Faculty: Learn from experienced professors with industry insights.
Internships: Gain experience through partnerships with regional businesses.
Creative Leadership: Develop skills within communications teams.
Innovative Projects: Collaborate with the Office of Innovation and Makerspace.
Up-to-Date Practices: Master all media channels.
Entrepreneurial Skills: Boost your career with networking opportunities and courses in the Makerspace or the Student Innovation Challenge.

Why Choose UNE?

Career Outlook

Marketing positions are projected to grow 10% (Lightcast, 2023), offering diverse career paths for graduates. Exciting opportunities include:

Marketing Director
Brand Manager
Digital Marketing Manager
Social Media Manager
Market Research Analyst
Advertising Account Executive

BACHELOR'S DEGREE

Marketing

Apply Marketing Principles to Real-World Business Plans

Hands-On Learning

$92,800 Median Salary

National median salary for marketing jobs.

Expected growth for marketing jobs (Lightcast, 2023).

10% Expected Job Growth

Ranked #1 for Job Placement

Highest ranked college in Maine for graduate job placement and projected career earnings.

Percentage of graduates are employed or in ongoing higher education within a year of graduating (Based on 2016-2022 graduate surveys).

95% Graduate Employment Rate

"Studying marketing at UNE has transformed my passion into practical skills. The hands-on experience and supportive faculty have empowered me to tackle real-world challenges and make a meaningful impact in the field."

- UNE Marketing Student

Accreditation and Accolades

Best Colleges

The Princeton Review and
U.S. News & World Report

2025

Accredited by the New England Commission of Higher Education

Career Support and Mentorship

With small class sizes and a close-knit community, faculty are committed to the career success of each student.

Visit UNE's scenic waterfront campus, where the Saco River meets the Atlantic. With ocean access, wetlands, a private research island, and endless outdoor recreation, you'll enjoy both the beauty and research opportunities. Plus, UNE's Portland campus offers city life in one of Maine's most vibrant and welcoming communities.